Before doing anything in the arena of web content and social media, it’s important to understand the purpose and goals. Whether it’s starting a blog, creating a company page on Facebook, or jumping on Twitter, just doing it because it’s hot right now is not a compelling reason to do it.

Twitter can be an excellent way to reach people, share vital information or establish expertise. It can also be a real waste of time. It all depends on what you’re trying to accomplish I love Twitter and enjoy getting people and companies started on it. But before the tweets start to fly, let’s lay out a strategy and goals so we can monitor, modify and measure success.