My passion is connecting people with relevant information in order to interact, inform and inspire. I’ve built my professional life around finding audiences and supplying them with meaningful content, creating loyalty, community and engagement.
I’ve worked on huge brands like ABC News and Expedia. I’ve worked with startups like Apex Learning and Jobfully. Big or small, my mission is always to define the audience, the information, the best way to share it and what kind of reaction we hope to inspire. Sometimes that desired reaction is conversion to paying customer, other times it is posting on a forum or joining a community. Whatever the goal, I create and implement a strategy to achieve it.
My Background
- BA, Communications, University of Redlands
- MS, Journalism, University of Oregon
- Carrie Krueger Consulting
- Jobfully Vice President of Content Development
- Expedia Inc., Director of Content Development and Production
- Apex Learning, Managing Editor
- ABCNews.com, Managing Editor
- Starwave / Disney Internet group -Family Planet, Managing editor
- KIRO TV News, producer and Executive Producer
Common Threads
- Accurate, relevant content
- The right avenues for conveying information
- Audience engagement
- Community creation and management
- Achievement of business goals through a strategic communications plan